Hong kong smartphone penetration 2015

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Smartphone users in Hong Kong 2015-2022

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Nearly Seven in 10 Hong Kong Residents Use Smartphones - eMarketer

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Outlook Reports Forecasts on current trends. Surveys Current consumer and expert insights. Toplists Identify top companies useful for sales and analysis. Market Studies Analyze complete markets. The reasons for the lag in smartphone usage in Asia Pacific are well-known: However you look at these penetration numbers, it's too difficult to compare the Asia Pacific region to North America when it comes to mobile, Sheedy said. The report highlights the "mobile mind shift" of Asia Pacific consumers, as they often think mobile first, because mobile devices have been their main connection to the Internet.

97% use smartphone to go on internet in HK: Nielsen

Despite high smartphone penetration in places like Australia and the United States, consumers still look to their laptops or desktops, rather than having a mobile mind shift. This mobile first mindset is what companies, marketers and CIOs should be focusing on in Asia Pacific, Sheedy said, not necessarily the penetration numbers. This means that in Asia, mobile marketing consists of not just smartphone apps and mobile web experiences, but also text messaging and figuring out how to reach feature phone users.

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